Who We Are

Springboard is a boutique research firm founded by Joyce Ng (pronounced “Ing”) in 1990.

It serves U.S. and global businesses, nonprofits, and consultants.

Springboard custom designs its research teams to suit each assignment, rather than taking a ‘one size fits all’ approach.

Joyce previously worked in brand and product management for The Quaker Oats Company, Mattel Toys, and Reebok International.

She earned a BA in cultural geography from the University of California at Berkeley, and an MBA from Columbia University.

Her rare combination of research smarts, management experience and formal business education drives truly strategic, actionable insights.