Specialties [Teens and Young Adults]

Unlike many researchers who hear the word, ‘teenagers’, and head for the hills, Springboard likes working with teenagers, and the young adults they become. Just why young people open up and let lead researcher Joyce Ng into their world is a bit of a mystery, but they do. It’s probably because they sense her genuine respect and interest. That, and the fact that when they’re with Joyce, they feel they’re on equal footing — regardless of what they look like, where they live, or — most importantly — what they feel and believe.

Joyce is far and away the single BEST focus group moderator I’ve worked with in my 20+ years. During my tenure at K-Swiss, she conducted numerous focus groups and 1-on-1’s with teens from diverse backgrounds (both in the US and internationally). We were always impressed by her ability to get this difficult demographic to ‘open up’.

-  Debbie Mitchell, Practice Leader at Ascendant Services